About three years ago, while preparing for a week-long camping trip with my son, I came across Icebreaker, a privately held outdoor and sport clothing designer.
How a Killer Content Strategy Drove Me to Try (And Love) This Small Retailer
Washington Post Interview "The rise of technology in the 2016 presidential election"
Why the NFL Twitter Deal Matters
Time for a Hard Reboot
Story + Value + Experience = Consumer Love
It’s not complicated. It’s not even something I developed—all credit goes to Gaston Legorburu and Darren McColl of SapientNitro, as outlined in their seminal book Storyscaping. In a nutshell, Storyscaping makes the case that consumer expectations have shifted, and many brands need to play catch up. The digital landscape is changing rapidly, social media is evolving, and brands are beginning to understand both the importance of storytelling and the need to develop channel-specific engagement strategies. But that isn’t nearly enough.
Transforming Your Business with the Internet of Things
It’s being called the Internet of Things. Billions of sensor-connected objects and the networks that power them are growing by leaps and bounds. No matter what industry you operate in, this technology will change the way you do business in the very near future or you will be left behind by your competitors. According to ABI Research there are more than 10 billion wirelessly-connected devices in the market today; with over 30 billion expected by 2020. The wide array of solutions coming online include game-changing efforts in personal electronics, smart appliances, public and private utilities, health care devices, vehicles, and construction equipment, just to name a few.