Regardless of whether you are actively participating in social media your brand is. Long before the advent of social media "word of mouth" had a huge impact on a brands reputation in the marketplace. If you produced a bad product or did not live up to industry or societal norms with regard to your brand eventually the word would spread and consumers would lose interest, very rarely would they revolt, and companies would simply rebrand their inferior offerings, develop a new advertising and marketing campaign, and get back into the business of peddling their goods and services. Enter social media and the explosion of Internet-connected smartphones, mobile devices, and democratized access to information. Unlike the past, there is no where to hide, and information about a bad product or service experience travels at warp speed. A single tweet from the right person can have a devastating impact on your brand in minutes, not hours or days, minutes. Regardless of whether your online, involved in social media or not, your brand is, or a smartphone wielding consumer with a Facebook, Twitter, Yelp, or AngiesList account can quickly shine a light on your brand.
There are a number of reasons that CMO's should watch "The Naked Brand," but here are three key reasons:
- The film provides a terrific historical and contextual overview of the changes in the marketing landscape and technology over the past few decades and the impact that has on society, corporations and the relationship between them.
- Gaining perspective on how important it is today (and will increasingly be in the future) to be a responsible corporate citizen, and why it is critically important to NOT view corporate social responsibility as a form of marketing, but rather a key ingredient in the companies operating philosophy that is deeply rooted in its brand and corporate culture.
- Understanding that producing quality products and services in a responsible manner is the KEY to winning today and into the future, that the empowered, connected consumer that you burn or feels burned by your goods or services can ROCK your world in minutes and the cost of fixing that damage is many times the cost of simply doing the right thing in the first place.
Check out a preview of "The Naked Brand" now:
The Naked Brand - Official Trailer from The Naked Brand on Vimeo.